Why create a Slack account, rather than collect e-mail addresses?

The importance of Slack

In 2017, we ran a number of events. At the time, we discussed whether or not we should collect e-mail addresses. I felt that there was not much point in doing this, so I have now collected the messages that I sent to members of the management team at the time.

We do not really look at e-mails very much, do we?

I believe that Slack will become increasingly more important in the future. Among groups of technical people, there have recently been many that have created their own Slack channels. I believe that this usage is likely to grow even more.

Up until now, the main technique used was to ask people to sign up for a mailing list. However, communication styles have now started to change, so much so that an increasing number of technical people do not even tend to use e-mail in the first place, opting instead for chat-based communication or Slack channels. I have no doubt that whether you have a Slack account or not will become an increasingly important point in the future. In fact, it will become akin to the olden day technique of collecting e-mail addresses.

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