Why create a Slack account, rather than collect e-mail addresses?

The importance of Slack

In 2017, we ran a number of events. At the time, we discussed whether or not we should collect e-mail addresses. I felt that there was not much point in doing this, so I have now collected the messages that I sent to members of the management team at the time.

We do not really look at e-mails very much, do we?

I believe that Slack will become increasingly more important in the future. Among groups of technical people, there have recently been many that have created their own Slack channels. I believe that this usage is likely to grow even more.

Up until now, the main technique used was to ask people to sign up for a mailing list. However, communication styles have now started to change, so much so that an increasing number of technical people do not even tend to use e-mail in the first place, opting instead for chat-based communication or Slack channels. I have no doubt that whether you have a Slack account or not will become an increasingly important point in the future. In fact, it will become akin to the olden day technique of collecting e-mail addresses.

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What Should Poken Change For Japanese Market

Poken is not so pupuler here in Japan but we can buy it at some shops or tech events. I got it almost 1 yeaer ago but haven’t touched before I joined WordCamp Kyoto in Oct 2009. I love the concept of poken but it still not be success in Japan. OK, let me suggest some ideas to be success in Japan.

Suggestions for Poken

They should change some, for Japanese market.

1. Charactor design matters

Poken charactors are creepy. If they want to be success in Japan, need to learn a lot from Otaku people. You can find talented Otakus in Nico Video or anime/game communities.

2. Connect the online platform with Japanese SNS services more smoothly

Most of potential users are already there. Get involve them with mobile phone browser supportted version of the online platform.

3. Find good partners to sell the product

As soon as possible. It depends on their audience building strategy but find good partners to sell the product is really important for their business especially in Japan. Once the product will start to spread among yound people, no one can stop it. To make it happen, they need to find good partners carefully but quickly.

In addition, introduce Poken as a “eco friendly business card” can make impression for Japanese audience now. Anyway, I hope they can build their competitive advantages here in Japan.